As Villa Park evolved beyond football events, hosting renowned artists like Bruce Springsteen and Duran Duran, the 2015 Rugby World Cup, and FA Cup Semi Finals, the need for a stronger brand identity became apparent. Collaborating with CSM Live, I crafted guidelines to enhance the Aston Villa Football Club brand presence at the venue, paving the way for a comprehensive redesign of wayfinding by CSM to solidify its prominence in hosting diverse non-football events.
