During my tenure at Aston Villa, I had the privilege of participating in numerous campaigns, yet the Season Ticket campaign for the 2018/19 season remains one of my favorites. Leveraging captivating images of fans, players, staff, and former players, we orchestrated a compelling promotion to entice supporters for the upcoming season.
We launched My Villa Moments at the end of the 2016/17 season and it directly led into season ticket sales for the following season. I was a personalised portal where fans could login and see their stats for the season and included distance travelled, matchday experiences and even displayed the amount of passes and tackles they had seen from certain players that season.
As part of match day promotion throughout the 2019/20 season I was commissioned to produce a social media graphic for every game that season. The image would depend on the opponent, players, managers or world events on that day.
It's Time To Roar was a movie inspired content campaign for Aston Villa's 2018 Championship Play-Off Final against Fulham. It's aim was to hype up the event.
