In 2016 SomeOne developed the excellent brand re-design for Aston Villa Football Club. It was my task to develop, grow and evolve it over the next 3 years. This involved many things which hadn't originally been considered in the original re-design, including sub-brands, retail assets, partnership guidelines, the progression of icons and fonts as well as creating video and animation templates. This all culminated into a refresh of the original guidelines to house everything. It set the foundations for complete colour standards, working with Pantone, and the redesign of Villa Park's Wayfinding with CSM Live.
